One Pager Cheat Sheet

• We will learn about search engines and their inner workings, as well as Search Engine Optimization (SEO).
• Search engines are web-based tools, such as Google, which allow users to search for content on the internet by inputting keywords and finding webpages related to their search.
• Search engines crawl, index and rank webpages in order to provide the most relevant information to users.
• Search engines use web crawlers, bots that search the web for new, updated, and modified content, to find URLs, sitemaps and code of the website, and can traverse multiple links to discover new webpages.
• Search engines collect and organize information from webpages through the process of indexing into indices.
• When a search query is made, search algorithms use techniques such as artificial intelligence, machine learning, and deep learning to analyze webpages according to content quality, currentness, and relevance in order to rank them for display in the search engine index.
• By using Crawlers, a Search Index, a powerful Knowledge Graph, and the RankBrain machine learning-based algorithm, Google is able to quickly provide relevant and satisfactory search results to its users.
• Business owners and website owners can improve the rank of their sites by optimizing the features that search engines use to index pages and increasing user experience, keywords, and quality content.
• We learned the workings of a search engine and discussed the importance of Search Engine Optimization (SEO) to understand Google's features.