📈 What is Search Engine Optimization (SEO)?

Before summarizing what we learned in this article, let's take a brief look at why understanding search engine mechanism is so important, and discuss what Search Engine Optimization (SEO) is.

In the competitive world of the internet, visibility is key. That's where SEO comes in. SEO is a blend of art and science, employing techniques to enhance a website's visibility in search engine results.

Search engine optimization is used by business owners and website owners so that the search engine crawls their site more frequently, and so that it appears at the top of search engine results. Strategies are used to optimize, update and produce relevant content on the website so that it is displayed more frequently on the Search Engine Result Page (SERP).

In general, if one wants their website to get a higher rank, they should focus on the features that search engines use to rank pages that we discussed in earlier sections. Improving user experience, using more keywords, producing high-quality content along with proper layout are some of the important points to keep in mind when optimizing a webpage for search engines. These changes would allow the search engine crawlers to locate the site easily and give a higher rank as compared to other sites.

• On-Page SEO: Involves optimizing individual web pages, including meta tags, keywords, content quality, and more.
• Off-Page SEO: Focuses on external factors, such as backlinks, social signals, and other promotional activities outside the website.
• Technical SEO: Addresses the technical aspects of a site, like site speed, mobile-friendliness, and secure connections.

SEO is a dynamic and evolving field, shaped by continuous updates to search engine algorithms, user behavior, and technological advancements.