Amazon Leadership Principles Interview Questions
Amazon utilizes their Leadership Principles during the interview process to assess candidates. Understanding these principles and being prepared to provide examples of demonstrating them is key to doing well in Amazon interviews. Here are some common Amazon Leadership Principles interview questions along with advice on how to best respond.

Customer Obsession
- Tell me about a time when you went above and beyond for a customer.
- Describe a situation where you made a decision based on what was right for a customer.
- How do you collect customer feedback? How have you used it to improve the customer experience?
Amazoman highly values customer obsession. Be ready to share examples that show you care deeply about customers, understand their needs, and are willing to work hard to make them happy. Concrete stories of providing great customer service, soliciting feedback, and using it to iterate will demonstrate you are customer obsessed.
Ownership
- Tell me about a time you had to work through a problem without a lot of guidance.
- Describe a project or initiative you drove from start to finish.
- How do you take ownership of your work and responsibilities?
Amazon expects employees to step up, take charge, and deliver results. Be ready with examples of projects and responsibilities you took ownership of without much direction. Share accomplishments you drove independently. Explain how you take personal responsibility rather than waiting for direction.
Invent and Simplify

- Tell me about a process you improved or invented.
- Describe a time you came up with a simpler solution to a complex problem.
- Have you automated part of your job to improve efficiency?
Share examples of creating new processes, simplifying existing ones, and finding ways to automate repetitive tasks. Quantify efficiencies gained. Explain how you spot opportunities to improve versus accepting the status quo.
Are Right, A Lot
- Tell me about a time you had to make a difficult decision with limited information.
- Describe a situation where you weighed pros and cons to pick the best solution.
- Have you ever had to defend a stance that was unpopular?
Amazon values being right more than consensus. Share times you needed to make tough calls based on limited info. Walk through data-driven decision making processes. Don't be afraid to talk about unpopular stances you've defended if you believed you were correct.
Learn and Be Curious
- Tell me about a time you had to learn a new skill or technology quickly.
- Describe a situation where curiosity led you to dive deep on a subject.
- What do you do to continually expand your knowledge?
Amazon prioritizes learning and curiosity. Discuss times you educated yourself on new tools, technologies or processes to accomplish a goal. Share examples of diving into unfamiliar domains out of curiosity. Explain how you stay educated on industry trends and best practices.
Dive Deep
- Tell me about a time you had to become an expert on a new topic quickly.
- Describe a situation where you had to grasp a complex subject matter.
- How do you develop deep understanding of your responsibilities?
Give examples of times you developed a deep understanding of a complex topic. Share how you tackle unfamiliar areas and technical topics. Amazon values employees who can dive deep versus only having surface knowledge. Show you enjoy diving into the details.
Have Backbone; Disagree and Commit

- Tell me about a time you disagreed with a manager's decision. How did you handle it?
- Describe a situation where you had to make an unpopular decision.
- Have you ever pushed back on feedback you felt was unfair?
Amazon values candid discussion through dissent and debate. However, once a decision is made, they expect alignment. Share an example of disagreeing respectfully with a supervisor and how the situation was resolved. Discuss unpopular calls you've made. Demonstrate you can voice disagreement but align around final decisions.
Deliver Results
- Tell me about a time you persevered through obstacles to deliver a project on time.
- Describe a situation where you stepped up to handle a tough problem.
- How do you prioritize delivering results in your work?
Finishing what you start and overcoming obstacles is highly valued at Amazon. Be ready with examples of driving projects to completion despite challenges. Share times you volunteered for tough assignments. Explain how you stay focused on outcomes rather than getting bogged down in process.
This list covers common Amazon Leadership Principles interview questions along with advice on structuring strong responses. Use relevant examples from your work experience and connect them back to Amazon's principles. Preparing stories ahead of time using the STAR method (situation, task, action, result) can help ensure you give compelling responses even under the pressure of an interview. With practice responding to these types of questions, you can position yourself for success in Amazon's unique interview process.
One Pager Cheat Sheet
- Amazon uses their Leadership Principles during interviews to evaluate candidates, making it crucial for interviewees to understand these principles and have examples ready to demonstrate them.
- Amazoman prioritizes customer obsession and encourages sharing examples of exceptional customer service, making decisions with customers' interests in mind, and utilizing customer feedback to enhance the
customer experience
. - Amazon expects employees to take ownership of their work, requiring them to drive projects and responsibilities independently,
without much direction
, and to deliver results. - The section discusses the importance of inventing and simplifying processes, asking for examples of any process improvement or innovation and any instance where a simpler solution to a complex problem was developed, particularly through
automation
and suggesting an explanation on how opportunities for improvements were identified instead of sticking with the status quo. - Amazon emphasizes on making data-driven decisions even with limited information, and does not shy away from supporting unpopular stances if they are deemed to be correct.
- Amazon emphasizes on its value of learning and curiosity, asking applicants to provide instances where they quickly learned new
skills
ortechnologies
, leveraged curiosity to explore a new domain, and explain how they keep themselves updated with industry trends andbest practices
. - The text asks for examples of the reader's ability to quickly grasp complex materials and dive deep into unfamiliar technical topics, emphasizing that
Amazon
values such in-depth understanding over mere surface knowledge. - Amazon values candid discussion through dissent and debate but also expects alignment post-decision making; hence, potential employees should be able to share examples of respectfully disagreeing with a boss and demonstrating the ability to voice disagreement but align around final decisions. Potential interview questions may involve describing experiences of handling disagreement with a manager's decision, making unpopular decisions, and pushing back on unfair feedback.
- The text provides guidance on how to tackle Amazon Leadership Principles interview questions, emphasizing the importance of showcasing examples of persevering through obstacles to deliver projects on time, and proactively stepping up to handle tough problems; ensuring a focus on delivering results rather than getting stuck in the process, and advises on preparing stories using the
STAR method
to provide compelling responses.